Aviary Continues To Solidify Its Position As The Go-To Photo Editing Solution With Photobucket Partnership

Photo editing focused company Aviary has had the best six months ever in the tech space, snatching partnership deals with companies like Yahoo! and Flickr and most recently Twitter. What is becoming apparent is that there is an absolute need for a solid photo editing experience in many apps, and Aviary’s tools are there to serve the need. That’s a really good place to be in. It’s much more than just “filters.” Today, Photobucket announced a partnership with Aviary to bring those tools to its users, which have uploaded over 10 billion photos. If you remember, Photobucket is the company that parted ways with Twitter as it set out to do its own photo service along with Aviary. Additionally, Aviary announced a new CEO in late December, Tobias Peggs, and the company doesn’t seem to be missing a beat. It says it currently has over 2,500 partners, 25 million-plus monthly users and 2 billion edited photos. In a blog post, this is how Aviary described the partnership with Photobucket, as far as which tools it would be integrating: Photobucket turned to Aviary to provide robust and consistent cross-platform photo editing capabilities for its users. We carefully design our SDKs to be native to each platform we offer — iOS, Android, Windows Phone, HTML5 — so the product is strong, the deployment is simple, and users get a seamless and intuitive photo editing experience no matter where they are. Today, you?ll find Aviary on Photobucket?s website, and soon, on its iOS and Android apps. Its previous CEO, Avi Muchnick, told me in December that the company is trying very hard to “democratize creativity.” Aviary’s new CEO sat down with us to speak about how the transition is going and how the Photobucket deal came about: TC: How have you settled into your new role, was the transition pretty seamless? Tobias Peggs: The transition seems to have gone very well. I’ve known co-founders Avi and Iz for a while, and we’ve always enjoyed thinking through business issues or product problems together – so that helps a lot. Plus they had put a fantastic team together in NYC, which made things even easier for me when I joined. And, of course, Aviary has got tremendous momentum right now – crazy growth, big-name partner announcements, etc. So my job has really been to transition in and simply try to help everyone in the company

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